Your pitch is what wins you clients. It’s not a one size fits all thing. You want every pitch you write to stand out. You want to write that perfect hook that will have clients reading your entire pitch. It’s a pitch that should pique their interest and, hopefully, get them to reply to your email. If work is scarce, and there are no new clients coming in, it’s time to make some changes. Writing the perfect pitch is not impossible. Here are a few tips and ideas to help you get started.
Be honest and show respect
Remember that the client is not above you or more superior than you. However, in terms of accomplishments, experience, and expertise, the client will have more. Show respect for their achievements and let them know how much you admire their work without going over the top. Keep it short, simple, and straightforward.
Don’t beat around the bush. Keep the flowery and cheesy words at bay and just get to the point. You are writing to very busy people who have no time to read everything in your 500-word pitch. Be mindful of their time. Write down everything they need to know in your pitch in a clear and concise manner so they can make a quick but well-informed decision whether they will get your services or not.
No bragging, please
We cannot help it. We want to make sure that the client is impressed. But this is a big turnoff. If you must brag, do it in a way that does not sound like you are. Name drop discreetly. Show links to your best work and previous writing jobs to let them know what you have done in the past, and that the results were well-received, and also to give them an idea of your writing style and abilities. Be confident without sounding overbearing. Make the client curious to know more about your work and excited to work with you.
Do your research
Why are you pitching for this client anyway? What impressed you about them? List one or two reasons why you would love to be a part of their project, with concrete references to their work, so you don’t sound like you’re just buttering them up. Most importantly, write down all the ways you can help them and how you’re going to do it.
Inject appropriate humor and wit
It’s okay to remain professional in the entire pitch, but if you can inject some humor and make your client smile or chuckle, good on you! Take advantage of that great sense of humor.
Follow and Socialize
Be updated with what they are posting on their websites and what their current projects are. Like or comment on their posts. Interact with them in healthy doses. This way, when the time comes for you to pitch to them, your pitch sounds more natural and more personal. Don’t forget to put your contact information and links to your work as well. You never know when they might check out your profile and reach out for a new assignment.