A business logo is not something that you just come up with on a whim and then put outside your office. When it comes to designing a business logo, there’s a lot more thought and planning involved. After all, it should identify your business, represent what your business is about, and be recognized by your customers. Your logo must be able to inspire trust, gain loyalty, and stand out from the rest. It may not look like much, but it has a lot of impact on the success of your brand and your business.
Your business logo doesn’t even need to be complicated. The best and most effective business logos are usually simple but pack a lot of meaning. If you want a professional to do it, you can easily find one online or get a recommendation from friends or colleagues. If you have the talent, you can even design it yourself. But, before you make that final decision, make sure that your business logo meets the following criteria.
A Good Business Logo is Unique and Clever
Think out of the box. Try to steer clear of arrows and globes and other icons that are over-used. Your logo should stand out from the rest and be easily recognizable. If your business has something do with books, your logo doesn’t necessarily have to have an icon of a book. The same way that your logo shouldn’t have to be a coffee cup when your business is a coffee shop. A perfect example of this is Apple, which sells everything tech, but is yet to branch into selling fruit.
A Good Business Logo is Versatile
It should translate well in different mediums, whether print or video, on a business card, or on a billboard. The logo should look great even in black and white. If your logo is shrunk down to meet space requirements, it should still stand out. It should look clean. It should be functional. Even with different color backgrounds, your logo should still pop.
A Good Business Logo Suits the Target Audience
If you’re running an online craft store, your target audience will be artistic, creative people. Same goes if your business is a gym; your target audience will be health nuts who are passionate about looking good and staying healthy. Any logo that looks too grown up or mature will likewise not be an effective logo when your target audience is, say, preschoolers. Know your target audience and consider what appeals to them.
A Good Business Logo Expresses the Message Through Colors
Red signifies energy and passion or sexiness and beauty. Orange means creativity, youthfulness, and fun. Black evokes power, strength, and sophistication. Blue represents anything professional or medical. Green signifies environmental, organic, or natural. Use colors to send your message across and to introduce to people what your business is about.
A Good Business Logo is Timeless
Think of a design or a typeface that will remain beautiful and endure time. Choose something that will still be relevant decades from now. Trends don’t last a long time. They come and go. You don’t want your business logo to be irrelevant after only a short period. Instead of doing what everybody else is doing, stand out from the crowd and stick to what will work for a long time.