Every salesperson is also a client, so it is not impossible or hard for salespeople to know what their clients are looking for; they, too, have experienced being clients.
However, when coming from a different perspective, this can be difficult, especially now that clients are faced with diversity in the form of cultural shifts in products and services, demographics, and influential social media factors.
This is why providing services and products that not only improve the lives of your clients but also give them something they did not expect (but hoped to get) is amazing to them.
In general, here are what clients are looking for:
When a product is released, clients look at what is new about it, such as “Does it have new features?” and “Does it come in new, vibrant, and attractive colors?” The uniqueness of the product and its usefulness can automatically transfer clients’ interest and could lead them to buying it.
The Originality of the Design
Design establishes the brand in a product. Believe it or not, consumers also care about the design: “Is it too bulky?” “Is it sleek and cool?” “Is it aesthetically pleasing to the eye?” and so on and so forth. Consumers want to buy a product that has artistry, but full functionality will always be an ideal fit.
Price and Value
These two always associate with each other. If a client feels that a certain product or service gives an extra euphoria, a significant value, or a special feeling, no matter how pricey it may be, he or she will always buy it. However, this can be a bit tricky these days because clients now understand and know how to explore their price for value. Therefore, sales representatives and frontline staff should be aggressive and focused on leveraging the true value of their product and services.
Is it Hot to Other Clients as Well?
The bandwagon sales technique refers to the behavior of other consumers to follow trends of the buying habits of the masses. Many companies are aware of this, thus making an illusion that a lot of people want and need their product that has long benefitted them. Manipulating the emotions of the clients can at the same time alter their opinions about the product or services.
Products that Fill a Need
After clients have assessed all the external features of the product, including the value and its price, the last thing that they will ponder is whether this product or these services can solve their problem. “Will it solve their laundry problem?” and “Will this property bring me closer to my workplace?” are some of the questions that the clients’ minds can process quickly, which is why delivering them in the savvy and quick manner can be very beneficial.
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