The business climate has become more and more competitive over the years. It’s not enough that you have a perfectly crafted résumé or the most impressive transferable skills. These days, you also must be able to market effectively your skills to potential employers. What will be that one thing that will make you stand out from the rest?
Know Your Audience
Who are you marketing yourself to? How much do you know about your audience? Know more about how a potential employer runs their business. Research about the company’s vision. Find out what skills, qualifications, and personality types they are looking for to join their ranks. Speak in their language.
Identify Your Unique Selling Point
Be your own salesperson and marketing champion. Develop your most effective and compelling elevator pitch. What makes you brilliant and special compared to other candidates? What skills have you mastered over the years? How relevant are you and your key qualifications for the position or the organization? Come up with a concise and compelling answer and you have established your unique selling point.
Let Your Personality Shine Through
You’re not a robot. You are much more than what you have listed in your résumé. Surely there’s more to know about you than just your university degree, your summer internship overseas, and your ability to meet deadlines.
Show potential employers your human side, as this will help them build a mental image of you as a well-rounded person who has advocacies, hobbies, passions, friends, and even pets.
When you talk about yourself, avoid sounding like you’re just reading from a script. You’re talking about yourself here, so you should sound excited and animated as you tell them all the good and positive things that they should know about you.
Keep yourself busy and let yourself be seen. Be active in communities and build a network with like-minded individuals. Forge friendships with people who share the same passions. Volunteer for causes that you strongly believe in. Do temp work to keep your skills relevant, as well as learn new skills and gain more experience. Take up free online courses that will help you learn more tricks of the trade and keep you creative as well.
Use the Internet as a self-marketing tool
Use the Internet and social media to promote yourself professionally, as well as to grow your professional network.
Beef up your Linkedin account and regularly update it to keep your skills and experience relevant.
Follow movers and shakers on Twitter. Interact with them to pick their brains or to just know where they stand on various issues.
Keep a blog and write about your thoughts on the latest industry trends. Follow other blogs and interact with other bloggers.
You can even set up a website that will showcase your work and the projects you worked on in the past. This will help potential employers or clients see just what you can do and how you approach work.