It’s one of those things that can be stressful and nerve-wracking, but crucial if you want new opportunities for yourself or your business. It’s something that must be done if you want to grow your business or expand your professional network. Yes, we’re talking about the elevator pitch. Here is some great advice on how to give a great one that can help you land clients or your dream job.
Establish your brand
What do you provide that no one else can? How do you achieve it? What makes it unique? What is your unique selling proposition? Who is your target market? These are some of the most important questions that can help you establish your brand and create the perfect elevator pitch.
Have a good hook
The hook is what will get the other person to stop whatever it is he or she is doing and listen to what you’re saying. This is one of the most important parts of your elevator pitch, and it can make or break it. For 15 seconds, you should be able to hold other people’s attention and pique their curiosity.
To create a great and effective hook, do it with an element of surprise, suspense, or curiosity. You can always start it with something like “Imagine if…” or “Ever wish…” or “What if…”
Keep it short and sweet
Your elevator pitch doesn’t need to be long; 200 words or less can work nicely. Remember that it should only take a whole elevator ride to the finish, so keep it short and concise. Say everything you need to say in sixty seconds or fewer.
Make your words easy to understand. Make sure that you break down complex ideas and terminologies into simpler words and ideas. Once you confuse them, you can just as well say goodbye to your chance to make your pitch. If what you say sounds vague or complex, they will listen to be polite, but they will not listen.
Tell them what you do
Let them know what you do and not what you are. Explain what you do in the simplest way possible without underselling yourself. Introduce your professional persona with your unique credentials without sounding like you’re boasting or trying to impress. Make it sound matter-of-fact with facts to back up your claims. Talk about what your services or your business can do for others and how you make other people successful.
Be unique and interesting
Be different and intriguing, but don’t sound outlandish; that will only make you look like a fraud. Keep it simple but compelling and interesting; each word that you utter should offer something of value.
Keep it conversational
When you deliver your elevator pitch, don’t be stiff and formal. The trick is to make it look like you’re just having a normal conversation with somebody who can potentially contract your services or hire you to work for his or her company.
When you do it right, a short elevator ride provides just enough time to get your foot in the door. Leave others wanting to know more so that they won’t have any choice but to get in touch with you and set up a meeting.