A strategically and well-crafted cold email can land you that dream job of yours without having to stalk people on Linkedin 24/7. You don’t have to be at every mixer and introduce yourself to each person there, hoping someone can help you get your foot in the door. You can always go to the company website and click on the Contact Us page and send an email to a generic email address, or you can follow these simple tips to achieve more success with cold emailing.
Know who the best person to send your cold email to is
You need to send your email to someone specific, preferably someone from management who has decision-making powers when it comes to hiring people. It must be someone who can get someone to get in touch with you and invite you for an interview if you are qualified. Linkedin is a great platform to get in touch with potential contacts easily. You can browse by industry or by company, and it will give you a list of people to whom you can send your email. You can even find out more about their backgrounds and some personal information which you can use when writing your email. If you can find an office email address, the better. It will be more professional than sending them a private direct message on Linkedin.
Write the perfect subject line
Make your subject line something that will pop out from their inbox full of office and work-related emails, while still remaining true to the reason of your email. Make it different and intriguing enough to make them curious and click on it. Keep it creative, simple, and practical. Your goal is for them to click and open your email, read it, and then do something to get in touch with you.
Find a connection to break the ice
A cold email can be less cold if you can mention a name of a common friend or a colleague. You can inform them in your email how they work for the same company and the amount of great things you hear about it. This will make the person reading your email feel more at ease. Of course, you must also get your friend’s permission before you name-drop like a boss.
Keep it short but sweet
Highlight the things that make you an asset to any company you’re working for, but don’t let it go on too long. A cold email should only be a few paragraphs, but they should be able to convey your message and state the goal you wish to accomplish. If possible, include a link to your portfolio or all the projects that you’ve worked on in the past. If they like what they see, they will quickly get in touch with you. Make sure that you have provided all the correct contact information and that there are no spelling or grammatical errors.