Work and Career

How to Become a Pipeline For Consumer Feedback

It has been said over and over again that customers are the most important people in any business. They are the backbone of selling, as they can make or break the business by providing constant revenue through repeat business or lose revenue through bad customer feedback.

Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Building positive customer relationships, even with the most unhappy of customers, gives businesses the forward vision to reach for higher fruit.

Surveys, focus groups, social media feedbacks, web forms, customer service, and point of sales are a few ways to solicit constant feedback. A business that keeps its pipeline with potential customers with positive customer satisfaction will create a steady stream of revenue. So, how do you become a pipeline for positive customer feedback?

Here are tips on how:

Solicit constant feedback

Acquiring regular customer feedback is essential in knowing what the customer wants. However, 60% of most customers will lie with their feedback, 30% would politely decline to give one, and 10% will genuinely say what they want. Good or bad, this feedback will give you an edge over competitors and will help you give a better customer experience.

Respect your customer

Word of mouth can work for the company or against it, which is why if your customer experiences bad service, the company should do everything to pacify them, even if it means bending a few rules.


Creating an open line communication with your customers can say many things. It means that a company is flexible, willing to listen, and committed to making sure customer satisfaction stays at its highest level. How? Social media has been the latest trend. Significantly advertise what your business has to offer and ask your customers what they think about it or for any feedback (positive or negative) they can offer.

Make Changes

Yes, it is true that you cannot climb a mountain in a day, but it will be easier to climb when the path is cleared. Making one positive change at a time will eventually have a big impact on the company’s progress. Keeping your customers in the loop of how their feedback was used is even better as you build positive interactions and undeniable trust.

Continue to excel

Any business should always have the strong capability and competency not only to outperform their competition but also to continue in customer satisfaction excellence. Continually innovating new marketing strategies, new discounts and special offers, promotions and giveaways, etc. will surely win customers’ hearts for better customer service feedback and satisfaction.

Treating customers like they are valued partners by considering their feedback is a serious act of commitment. When you treat your customers like they are as valuable to the business as you are, the chances of maintaining customers increase dramatically, helping you achieve your business’s success.

Kathyrine Nacionales

A writer, blogger, and an artist who always sees the beauty in everything.
Kathyrine Nacionales

A writer, blogger, and an artist who always sees the beauty in everything.