For a time, effective SEO meant keyword density—stuffing posts with high-traffic keywords and phrases. Then, Google shook things up and changed the algorithms. Now, it’s no longer only about the number of times keywords and phrases appear in a post. Instead, it’s all about high-quality content. Here’s how you can create strong posts that will result in great SEO.
Write quality content
What makes quality content in the first place? Quality content is of great value and is original; it is content that is full of substance and not just fluff. A post that has great content is shared on social media until it goes viral. Furthermore, posts with quality content can still be relevant one or two years from now.
Write posts that are engaging, useful, informative, and easy to understand. They should be well-written and free of spelling and grammatical errors. These posts should answer users’ questions and provide enough information so that users won’t have to open another tab to start a new search. Posts with quality content are talked about on other websites, and often, they are quoted, referenced, or linked. Remember that the content you’re writing is for users, not just search engines.
Know your audience
Get the pulse of your audience. Know what makes them tick and what piques their interest. Write about those using the language that they know.
Make your titles pop
Create eye-catching and relevant titles for your posts. Make them titles that readers cannot help but click on. Then, once they click on that link, make them stay a lot longer on your page by letting them read your posts, chock full of interesting new things. Ideally, a post should be more than 300 words of entertaining, compelling, and interesting content. You can use your focus keywords, which should appear 3 to 4 times in the post, depending on how long it is. It won’t hurt to sprinkle keywords in your post to improve your ranking, but do not sacrifice quality or readability for keyword density. Place your keywords in your title tag and URL. Use bullet points, bolds, italics, headings, and subheadings to improve readability.
Add images with strong captions
Readers like images embedded in posts. They make posts come alive. Did you know that, when you place an image in your post, readers automatically read the caption? It quickly gives them a peek at what the post is about and whether they want to continue reading it or not. If they like the photo and the caption, they usually continue scrolling down to read the rest. Make sure that you add compelling and interesting captions to your photos, even if they’re just one or two sentences!
Use tools to your advantage
There are free online tools available for you that can help you create high-quality posts for great SEO. If you need some ideas on what are the latest trending and most searched topics, you can check out BuzzSumo and Topsy (for Twitter). Yoast, CoSchedule, and MozBar are very helpful tools for SEO writing. You can also check out Copyscape to see if your post is being copied or plagiarized elsewhere online.
Lastly, keep content in your website fresh and updated. The more frequent you post, the more your posts are shared and linked, and the more engaged your readers are.