If you’re the type of person who’s perfectly content with receiving monthly paychecks, freelance work is definitely not for you. However, more and more people are exploring and going into the freelance world mainly because of the flexible hours and the unlimited income it offers. The possibility to double, even triple, your income is huge depending on how hard and how efficient you work, as well as on how you market your skills to existing and potential clients.
However, becoming a freelancer is not always a bed of roses. There will be times when projects end abruptly, and no matter how hard you try, your pitches are rejected, and there’s just no new business coming in. It’s a stressful situation, especially when the bills start piling up. So, what can you do to avoid this dreaded freelancer dry spell?
Never stop networking
This is one of the most important things that will keep you afloat in the competitive freelancing world. Tell your friends and family about the services you provide and what your skills can do for their business. Update your website portfolio, resume, LinkedIn profile, and About Me page. Have copies of your business card with you when you attend social gatherings and hand them to prospective clients. Connect with other freelancers, who can hook you up with new gigs. You can even contact old clients to check if they have a job that you can take on. Always be in networking mode, and you will never run out of clients.
Maintain a professional and healthy relationship with your clients
Your clients are your personal and professional testimony on how excellent or how poor a freelancer you are, so make sure you always deliver your best work and that you earn your clients’ respect. When pitching for new clients, client feedback can make you or break you, so make sure that you always leave a positive impact.
Learn new skills
New skills mean new sets of clients. If in the past, you only wrote content for websites after taking that class in web design, you can now start accepting jobs that require your skills in web design, too. The more skills you acquire, the more work options you have. This variety of projects will benefit you when it comes to creativity and thought processes, too.
Keep a healthy mix of big and small clients
This way, when one major client ends your contract abruptly, you still have a few minor contracts that you can work on. They will tide you over until a new and bigger project comes along. Remember that small jobs, when combined, make one big job.
In the event of a dry spell, don’t take it personally. Every freelancer, no matter how skilled and experienced, will go through worklessness like this now and then. Instead of stressing yourself with worry and panic, look for the silver lining. This dry spell could mean time to hone your craft and expand your skill set. It can be time you can devote to organizing your paperwork that has accumulated over time. It can be time for a much-needed rest. Always be on the lookout for new opportunities. Always look for new connections. The trick is never to be complacent and always to find ways to improve with every job.